The smartphone version of “Fast Laughs” has been given a prominent position in the Netflix app, where it’s currently the middle button in the bottom navigation bar — a placement that suggests the streamer is concerned about losing users’ to rival video apps like TikTok, or now, Instagram and Facebook’s Reels.
Netflix to launch its Short video Feed ‘Fast Laughs’ for TV users
On mobile, “Fast Laughs” offers a swipeable, vertical video stream with buttons to respond, share, and save the material stacked on the right side of the screen, similar to TikTok. Netflix’s purpose, however, is not to create a social platform; rather, it is to encourage users to add serials, movies, and specials to their Netflix watch list or to immediately begin streaming a title after seeing a short video teaser. According to Netflix, In this scenario, the aim is to show the short videos to viewers as they scroll down the page looking for something to watch. Instead of scrolling through the information vertically like on a phone, you can use your tv remote to navigate through the videos using the arrow on the right side of the screen. You can see the program’s name and rating at the bottom of the screen, and you may opt to click a button labeled “More Info” to be sent to the title’s landing page. Check out? Netflix reportedly approves first Pakistani web series